Toys Story Puts Safety in the Frame

11 September 2007

BURBANK, California: Having observed the trials and tribulations of toy giant Mattel and its product recalls, Walt Disney Company and retail giant Toys 'R' Us both say they will begin random testing of goods in stores.

Until now brands have relied on manufacturers' own quality control, but the recent China-manufactured toys safety crisis has prompted a move to a more proactive role in safety checks.

Comments Andy Mooney, chairman of the Mouse House's consumer products division: "It sends the message that we are looking over their shoulders."

While Toys 'R' Us president Ron Boire declares: "Trust but verify. We have to be confident. I have to be able to put my head on the pillow and say 'I've done everything I can'."

Data sourced from New York Times; additional content by WARC staff