Toyota in $175m Stateside Relaunch for Camry Brand

06 April 2006

    LOS ANGELES - The largest relaunch in Toyota's history began in earnest yesterday with the US debut of 60 and 30 second TV spots for the redesigned Camry.
    Estimated ad spend will top $175 million (€142.76m; £99.66m), well above the investment underlying the introduction of the Camry in 2001.
    Anxious not to imply that the brand's runaway stateside success has been at the expense of American jobs, Toyota's commercials focus on its factory floor in Kentucky, depicting happy occidental workers assembling Camrys.