Toyota Drives Forward in Global Market Share Plan

14 November 2006

TOKYO: Japan's Toyota Motor Company, on the verge of becoming the world's biggest automaker, aims to open three more new plants by 2009 in a bid to secure 15% worldwide market share by 2010.

The confidential "masterplan", reportedly viewed by the Wall Street Journal, says Toyota expects global auto sales to rise to 73 million vehicles in 2010, from 65m last year, as the BRIC nations - Brazil, Russia, India and China - become increasingly important markets.

Comments Masaki Taketani industry researcher: "BRICs are the engine of growth. Companies that rule the auto markets in the BRIC countries will come out as winners in the global auto race."

Data sourced from Wall Street Journal Online; additional content by WARC staff