TotalFinaElf Puts $25m Ad Business Up for Review

13 March 2001

Franco-Belgian oil giant TotalFinaElf has called a beauty parade with the aim of consolidating its estimated $25 million corporate branding account within one agency network.

Although silent about the exact value of its business, TFE says that the review will cover all aspects of its marketing, including its 20,000-site network of service stations, credit/charge cards, petroleum products and automobile competition sponsorship.

The shortlist, currently being compiled, will include a number of unnamed contenders as well as TFE’s two incumbent shops – CLM/BBDO, Paris, which services corporate and product advertising, and TBWA Worldwide/Paris. The latter formerly handled Elf-Aquitaine prior to its merger late in 1999 with TotalFina of Belgium.

The consolidation should be completed by late-June, according to a TotalFinaElf spoke.

News source: AdAge Global