Tobacco Advertising Ban: Web Watchdog Offers to Police Online Observance

07 February 2001

The Internet Watch Foundation, launched in September 1996 by British ISP pioneer Peter Dawe, has offered to police the online elements in the UK government’s forthcoming Tobacco Advertising and Promotions Bill [WAMN: 6-Feb-01].

The bill, currently in transit through the House of Commons, will ban all forms of tobacco promotion and requires the monitoring of ISP’s content to ensure that it excludes the advertising of tobacco products. But in the time-honoured tradition of bureaucratic bungling, the bill omits to say how and by whom this will be done.

Leave it to us, says IWF chief executive David Kerr - in return for folding money. According to Kerr: “The board of the IWF does not have a view on the legislation, but if it was passed and ISPs were required to take access, the IWF would consider whether at an appropriate price it could operate those procedures.”

The IWF, an independent body, implements the policing of illegal material on the internet, with particular reference to child pornography, as jointly agreed by the government, the police, and the UK industry’s two major service provider trade bodies, the Internet Service Providers Association and LINX.

News Source: CampaignLive (UK)