Three in a Lather for Dial Soap's $20m

13 June 2001

Dial soap has washed its hands of a number of contenders – including incumbent DDB, New York – for its $20 million creative account, leaving three finalists.

The survivors are all South-western domiciled: GSD&M, of Austin, Texas; The Richards Group, Dallas; and Suissa Miller in Los Angeles

The Scotsdale, Arizona-headquartered soap giant will make its decision by the end of next week, based on final presentations Monday.

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