Texaco Calls $100m Global Media Agency Parade

05 July 2002

Oil giant Chevron Texaco is looking for a shop to handle its $100 million (€103m; £66m) global media duties as it consolidates its post-merger worldwide marketing efforts.

Eager to cut corporate costs by $1.8 billion a year, the client is to integrate its various media and creative duties around the globe into two centralised accounts.

Agency conglomerates whose shops currently handle Chevron’s duties – such as WPP Group, Interpublic Group, Zenith Optimedia Group and Starcom MediaVest – are expected to receive invitations to take part in creative and media pitches.

Chevron Texaco’s media incumbents include Mediaedge:CIA in the USA and MediaVest in the UK.

Data sourced from: BrandRepublic (UK); additional content by WARC staff