Tablet sales double in Hong Kong

3 June 2013

HONG KONG: Sales of tablets in Hong Kong almost doubled during the first quarter of 2013, compared to a year earlier, helping drive growth across the three screens market.

Data from GfK, the research company, revealed that more than 2m laptops, tablets and smartphones were sold in the territory during this period, generating a combined revenue of $1.1bn.

The fastest growth came in tablets, which were up 98%, with 480,000 units sold worth $216m.

"Portable smart devices are essential must-haves for urban dwellers constantly on the move and leading fast-paced lifestyles in today's digital age," said Walter Leung, managing director for GfK in Hong Kong.

"Especially in a developed and affluent country such as Hong Kong where infrastructure is already well laid out, it is not surprising for individuals to own all three devices, and households to own several units of each device," he added.

While tablets were the fastest growing part of the market, smartphones registered the highest volume, accounting for seven in every ten devices sold, or over 1.4m units.

GfK also found a sharp rise in the share of smartphones with a screen size of over 4.5 inches.

There was a slight decline in the total of laptops sold, at 114,000, but one segment of this market performed notably well. The share of 11 inch laptops has risen from 11% to 15% within six months, as consumers opt for new hybrid models which combine touchscreen feature and detachable keyboards.

"There is definitely strong competition among these three screens as some of their functions and features are similar and have the tendency to overlap; and yet there are well-defined boundaries which make each of the three screens unique and stand out on its own," observed Leung.

He expected the three screens to continue as the drivers of the technology sector. "Demand for media tablets is sustained and big display smartphones as well as hybrid PCs continue to gain traction to push sales to a higher level," he said.

Data sourced from GfK; additional content by Warc staff