TV habits evolve in Germany

23 June 2011

BERLIN: Consumers in Germany are watching television content via an increasingly diverse range of channels, a study has found.

Trade body BITKOM and research firm Aris surveyed 1,000 people aged 14 years old and above to ascertain evolving habits.

It reported that 31% of the panel view broadcast material on a desktop PC, with 28% doing so through a laptop computer.

Another 10% engage in similar pastimes from a smartphone or tablet, according to the BITKOM/Aris analysis.

"Converging internet and television, more and more users watch TV programmes on their computer with their TV and access to internet content," said Michael Schidlack, at BITKOM.

Looking forward, the study predicted web-enabled TV sets are likely to exert a further impact on popular behaviour, and may be present in 10m households next year.

Indeed, the number of connected devices might rise rapidly, spanning many of the 50 electrical appliances contained by the average German residence.

This could include washing machines, heating and lighting that are tightly interlinked, allowing for the optimisation of power consumption.

Data sourced from BITKOM; additional content by Warc staff