TV, online adspend set to rise in Germany

23 July 2010

BERLIN: Television and internet advertising expenditure will improve in Germany this year, according to two new reports.

Estimates from the VPRT, the trade body for the country's commercial broadcasters, suggested that TV adspend should climb by 4% in 2010 to €3.52bn ($4.5bn; £3.0bn) in all.

These results were based on a survey of the organisation's members, and also anticipated that radio would generate an uptick of 2.3% to €506m.

Elsewhere, analysis by Bitkom, which represents the digital marketing sector, and Thomson Media Control, the research firm, said online display advertising sales increased by 28% to €912m in the first half of 2010.

Companies in the telecoms, media and entertainment and financial services industries were among the main drivers of this trend, with demand likely to remain resilient going forward.

Data sourced from Meedia; additional content by Warc staff