The latest half-year report from Competitive Media Reporting, New York, shows total US advertising expenditure in the first half of this year accelerating by 14.9% ahead of the same period in 1999.
Despite a 2.8% dip from last year's figure, General Motors again headed the adspend league table with $1.4 billion. And ignoring the market downturn in e-commerce and online stocks, advertisers in the sector increased their spend with traditional media to $616.5 million - a soaring 188.8% leap.
Cable networks enjoyed the highest growth among ‘old’ media, recording a revenue hike of 31.1%, while the internet ad medium itself saw bullish growth of 65%, hitting the $1.3 billion mark and accounting for 2.65% of all US adspend vs last year’s 1.87%.
News source: Advertising Age - Daily Deadline