01 February 1999

DIRECT MARKETING COMPANIES providing services to Imperial Tobacco have been warned by the company that it will not enter into long term agreements for direct marketing services until the Gov-ernment has clarified its position on the tobacco advertising ban. The company says there will be no change in its present policy until June, when the Government’s decision is expected to be announced. Companies likely to be affected by the outcome include Acxiom, Claritas, Experian, Interfocus, and NCH. Not mentioned in the source story from Precision Marketing is Prolog, the Suffolk-based company that runs Imperial’s flagship gift collection scheme - potentially the biggest loser of all if the ban extends to incentive promotions.]