London-headquartered market research giant TNS is to provide the CNN news network and Time magazine with a study of consumer opinion across eleven European nations.
In a new partnership, TNS (the recently adopted brand for Taylor Nelson Sofres) will investigate attitudes toward current affairs and world events. The media duo – both owned by AOL Time Warner – will feature the findings on CNN programmes and in Time’s European edition, as well as on their respective websites.
The agreement, beamed TNS global marketing director Chris Goard, “will enable us to provide ground-breaking market information via these high profile media channels … enabling the findings to be rapidly and effectively communicated to business audiences across Europe.”
CNN boasts 160 million viewers around the world, while Time is read by over 30m globally. Said Tony Maddox, CNN senior vp for the EMEA region: “This partnership allows us to provide a barometer of public opinion in Europe for our audiences around the world.”
Data sourced from: Daily Research News Online; additional content by WARC staff