TGI Friday’s Cuts to Four

20 November 2001

Four shops are left in the review of restaurant chain TGI Friday’s $40 million creative and media account, say sources.

The quartet still in the running are incumbent Publicis in Mid-America (Dallas), Deutsch (Los Angeles), McCann-Erickson (New York) and TBWA\Chiat\Day (Playa del Rey, California).

Seven have been dropped, including Fallon in Minneapolis, New York’s Kirshenbaum Bond Creative Network and the Martin Agency in Richmond, Virginia.

A decision is expected next month.

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