Suzuki to Break $20m XL-7 Ads

20 November 2000

Motor company Suzuki plans to break its $20 million US campaign for the new XL-7 sport utility car in early December.

The 15-second ads, created by Colby Effler & Partners in Santa Monica, use the tagline ‘It fits’ and will run on national cable TV.

News source: Advertising Age - Daily Deadline