Star Shines in UK Daily Newspaper ABCs

13 November 2002

Britain’s total daily newspaper circulation fell 1.03% in October, according to the latest Audit Bureau of Circulations data, with the Daily Star achieving the only increase.

Broadsheet sales were hit by a rise in cover prices. The Daily Telegraph and The Independent – the first two papers to put up prices – posted respective falls of 2.33% (to 972,596) and 1.73% (to 184,309) compared with September’s figures.

The other two major daily broadsheets also fell, The Guardian dropping 4.32% to 388,538 and The Times dipping 0.78% to 693,010.

Among mid-market titles, the Daily Mail slipped 3.68% to 2.35 million, while the Daily Express tumbled 7.3% to 929,877.

It was a similar story among the tabloids, The Sun dropping 3.24% to 3.61m and The Mirror sliding 1.68% to 2.1m. However, the Daily Star, part of Richard Desmond’s media empire, bucked the trend, climbing 0.47% to 722,653.

But the Star’s newly launched Sunday sibling, the Daily Star Sunday, could not match such growth, tumbling 27.46% from its debut circulation to 521,762.

Data sourced from: BrandRepublic (UK); additional content by WARC staff