Sprint Hands Global Ad Business to Amsterdam Unknown

09 March 2001

Amsterdam-based virtual ad agency StrawberryFrog leapt into prominence yesterday with news that it had won the global account of US telecoms giant Sprint Corporation.

Together with its interactive marketing sister-shop, BlueberryFrog, the agency beat off competition from several other unnamed contenders. The value of the business was unstated.

Insists the fruity amphibian’s creative director Scott Goodson, a former executive creative director at J Walter Thompson, Canada: “The agency may be a new name, but we have some well-known people.”

The fledgling shop is disinterested in local business, focussing instead on winning international clients. It runs lean, with a staff of around thirty from 14 countries. Via the Web, it supplements its project resources with up to fifty freelances from around the world.

Sprint announced last month that it aims to extend its advanced internet infrastructure across Europe and Asia. Its gameplan is to wire fifteen cities in thirteen European and Asian countries to its global IP network by the end of 2001. Within two years it plans to extend this coverage to 35 cities in 19 countries.

News source: AdAge Global