Spanish Firm Clinches NY Outdoor Ad Deal

23 September 2005

Outdoor advertising giants J C Decaux and Van Wagner have been beaten to a $1 billion (€819m; £552m) contract to sell ad space on New York City's bus-shelters and newsstands.

According to the Department of Transportation, Spanish firm Cemusa will provide and maintain around 3,300 new bus shelters, 330 new newsstands and up to 20 automatic public toilets for a 20-year period as part of the deal.

Cemusa, headquartered in Barcelona, is owned by a Spanish construction conglomerate and has contracts in 110 cities in Europe and North America.

It is among ten bidders for the estimated £1.3bn metro train contract in the UK, currently up for tender by Transport for London.

France-based J C Decaux, which was favorite to win the New York contract , has been trying to clinch the city's franchise since 1990. Its failure will be a blow to its US expansion plans.

Data sourced from; additional content by WARC staff