South African Tourist Board Reviews £35m Creative Duties

26 April 2001

The South African Tourist Board is in talks with several undisclosed agencies to review its £35 million global creative account.

SATB, which aims to increase annual tourist numbers to 1.5m, has asked the competing shops to prepare a brief on how to attract more visitors from the UK and China.

It is uncertain as yet whether the review will include media duties, currently handled in the UK by MindShare.

News Source: CampaignLive (UK)