South African Ad Awards Hope to Avoid Weather Woes

16 March 2006

    BORDEAUX, SOUTH AFRICA - Inclement weather at last year's South African annual advertising industry showcase, The Loerie Awards, has led its organizers to bring forward the event by one month.
    The timing of the 2005 festival coincided with tempestuous spring tides that swept away half the beach - and one of the event's marquees - in the KwaZulu-Natal South Coast resort of Margate.
    Wetter and wiser, the organizers have named September 16 and 17 as the dates for this year's event, with fingers crossed that calmer climes will ensure the tempests are confined within the conference venues.