South Africa Declutters Airport Advertising

19 January 2007

CAPE TOWN: In a move that could presage similar cleanups elsewhere in the world, Clear Channel Outdoor and ACSA, the company operating South Africa's ten principal airports, have jointly embarked on a policy of removing advertising clutter from ACSA properties.

Clear Channel has consolidated several billboards within airports and developed gantry billboards at entrances and exits, rolling out from George Airport on South Africa's tourist Garden Route.

Different-sized advertising formats, catering for brands with smaller budgets, are still available at all passenger and visitor touch-points.

Data sourced from (South Africa); additional content by WARC staff