Sorrell Ups Ante to Buy Linder’s Loyalty

21 November 2001

Either WAMN jumped the gun last week with its story of the defection of Red Cell chief executive Luca Linder from the WPP-owned network [WAMN: 19-Nov-01] – or subsequent backstage auctioneering has secured a stay of Linder’s decision to quit for BGS D’Arcy.

Red Cell is now singing a different aria, despite having last week emoted to AdAge Global that “nobody can work after hearing [Linder] was leaving ... it's like someone died”.

Avers Mauro Toscano, chief executive of Red Cell's Milan office: “It is true that there has been an offer from BGS D'Arcy but there has also been a counter offer from WPP and at this point nothing has been decided.”

Confirmed Linder himself, with due modesty: “WPP is doing everything it can do to keep me in the company,” although he omitted to say when – or at what figure – his mind would be made-up.

BGS D'Arcy in Turin declined to comment.

News source: AdAge Global