LONDON: Sir Martin Sorrell has given the nod to WPP Group's investment of an undisclosed sum in China Broadband Capital Partners - a venture into which Rupert Murdoch has also ploughed News Corporation stockholders' cash.
There are, of course, wheels within wheels.
CBCP is a prime mover in the upcoming People's Paradise launch of NewsCorp-owned social networking website MySpace. A beta version of which has been around since April, although NewsCorp remains zip-lipped about its progress.
CBCP is run by Edward Tian, reportedly a close chum of the Murdoch clan patriarch. Tian is the ex-chief executive of China Netcom, one of the communist autocracy's two major state-owned telecoms operators.
He is also the former deputy chairman of Hong Kong-based media group PCCW and a senior advisor to the original 'Barbarians at the Gate' Kohlberg Kravis Roberts.
It is into this cosy concatenation of Chinese Boxes that WPP has ventured - confirmed Wednesday by a company spokesman. Sir Martin's mouthpiece, however, declined to attach numbers to the investment.
Rune readers prophesy that an alpha-version launch of MySpace China is just around the corner.
Data sourced from Telegraph.co.uk; additional content by WARC staff