Sony Launches £70m European Creative Review

22 July 2002

Sony is putting the £70 million ($110m; €109m) European creative duties for its consumer products brands up for grabs.

The business is currently in the hands of Saatchi & Saatchi, which ousted BMP DDB from the account three years ago.

No shortlist of agencies has yet been drawn up. The review is being managed by the electronics giant’s European marketing manager Tim Kaner in the UK.

Data sourced from: BrandRepublic (UK); additional content by WARC staff