Sony Fires Y&R: $150 Million Goes into Play

11 February 2005

Japan's Sony Electronics has had a rough ride of late, having been wrong-footed in almost every global market by Apple's all-conquering iPod, iTunes and other more rivals more agile than the Tokyo titan.

Despite last month's admission of culpability by a Sony executive - "it's a business that we should have carved out ahead of our rivals" [WAMN: 05-Jan-05] - it is Young & Rubicam into whom the sword has been plunged.

The future of the $150 million (€117.2m; £80.7m) account, handled by the network's office in Irvine, California, is unknown. The contract between client and agency ends on March 31 and, according to Sony, the identity of its new shop will not be revealed until April.

Neither party would comment on the decision.

Data sourced from AdWeek (USA); additional content by WARC staff