Sony, Samsung focus on apps

06 November 2012

UTRECHT: Nearly 90% of the world's biggest brands now have a presence in Apple's App Store, with Sony, Samsung and Disney among the operators boosting their focus on this channel.

Distimo, the insights provider, assessed the 100 top global brands as identified by Interbrand, the consultancy, and discovered that as of September, a total of 88 were leveraging this medium in the US.

It said: "Nokia, Nintendo and BlackBerry are direct competitors of Apple, and therefore don't have apps in the App Store. For others brands, like Gillette, KFC, Corona and Jack Daniels, reasons why these do not have apps in the App Store are less clear.

Overall, Sony, the electronics specialist, had the highest number of apps on 141, an increase from 90 in 2011, figures standing at 117 and 70 in turn for Disney, the entertainment conglomerate.

Samsung, another electronics firm, enhanced its range of offerings from 45 to 117, while MTV, the broadcaster, was up from 59 to 72. SAP, the software expert, was also on 72, versus 14 in 2011.

In terms of US download levels in September, Apple took the top spot ahead of Disney. Facebook, the social network, Google, the search engine, and eBay, the ecommerce site, completed the top five.

More specifically, an iPhone app for YouTube, which is owned by Google, yielded the most downloads for the month, despite only being made available in late September.

An app for Apple's iTunes music service and iBooks, an equivalent platform for reading matter, came next in the rankings, beating Google's Chrome web browser.

Disney's Temple Run: Brave game also featured in the top ten, albeit having generated 90% of downloads during a brief period when it was available for free. Apps for Facebook and Facebook Messenger also belonged to this group.

A catalogue for IKEA, the furniture chain, was the leading app based primarily on promotional objectives in 32nd position, the analysis added.

Based on a study of downloads in 12 major markets, the analysis found that adidas, the sports brand, had the most even spread of activity, beating IKEA and Philips, the electronics firm.

In contrast, Gap, the apparel retailer, Johnson & Johnson, the healthcare giant, Pampers, the diaper brand, and Harley-Davidson motorcycles were almost exclusively accessed in the US.

Data sourced from Distimo; additional content by Warc staff