Smartphones change German habits

09 July 2012

BERLIN: Smartphone owners in Germany access the web more often than they make calls on a day-to-day basis, new figures show.

BITKOM, the industry body, and Goldmedia, the research firm, surveyed 2,000 people using gadgets like Apple's iPhone or alternatives powered by Google Android to discuss their mobile habits.

Overall, 43% of respondents logged on to the internet every day via this route, whereas 42% made calls with the same level of frequency. Sending text messages came next on 41%.

Elsewhere, 34% of participants logged on to social media sites through their handsets with equal frequency, the analysis revealed. The same number used mobile tools helping them plan their schedule.

"Mobile internet usage via smartphones is a growth phenomenon which is spreading across the entire population," said René Schuster, of BITKOM. "The smartphone is developing into the remote control of our lives."

When discussing the activities undertaken on these wireless devices over the course of a year, all of the panel made calls, and 98% sent text messages.

Taking photographs claimed third place on this metric, with an uptake of 98%. Surfing the net posted 92%, and using scheduling tools registered 91%.

Previous research conducted by BITKOM and comScore, the digital measurement company, suggested that smartphone penetration has reached 41% for people aged 15 years old and above.

Data sourced from BITKOM; additional content by Warc staff