Small Fashion Brands Outperform Bigger UK Rivals

25 May 2004

Small fashion brands are outperforming their bigger high street rivals, according to a survey.

On average the smaller clothing operations grew four times faster last year than the market, the Verdict report says.

The retail research company cites sales growth of 16% for brands like French Connection and Jane Norman, compared with 3.6% for the total market.

Other small operations like Zara, Jigsaw and Ted Baker enjoyed sales growth of 70%, 30% and 24% respectively.

This compared with 16.5% and 13% respectively for the market leaders, George @ Asda and Next and a 0.3% fall for troubled retail giant Marks & Spencer.

"These retailers prove that strength of brand and focus are more important than scale and low prices," said Richard Hyman, of Verdict.

Data sourced from:; additional content by WARC staff