Slowing Digital Uptake Threatens Government Plans

13 March 2001

A drop in the pace of digital TV uptake could throw into doubt the British government’s plans to scrap the analogue television signal in 2006.

Media buying shop Optimedia has released a report predicting that satellite operator BSkyB, currently the leading dTV broadcaster, will fall short of its interim seven million-household target by 800,000, while terrestrial rival OnDigital will be 600,000 below of its goal of 2m.

Although there will be rapid growth in the digital cable industry, predicts Optimedia, only 56.5% of homes will receive digital broadcasts by 2006, comprising 5.9m cable subscribers, 6.3m Sky Digital and 1.9m OnDigital.

News Source: CampaignLive (UK)