Sky Wins UK Soccer Rights at Discount Price

08 July 2002

British satellite operator BSkyB late last week jumped into the shoes recently vacated by defunct dTV rival ITV Digital by snapping up live rights to the English Football League for a cut-price £95 million ($145m; €148m).

Under the four-year deal, Sky will broadcast 60 games a year from the League (the three soccer divisions below the elite Premier League), Worthington Cup and LDV Trophy.

At under £25m a year, the agreement’s value is a fraction of the £315m three-year deal the League forged in 2000 with ITV Digital. However, ITVd’s collapse – largely due to its inability to honour this contract – has left the football authority desperate for cash to prevent member clubs collapsing.

The League is pursuing a lawsuit against ITVd’s parents Carlton Communications and Granada Media to recoup the £178.5m it is still owed. It vowed to continue the legal action despite the Sky deal.

News source:; additional content by WARC staff