Six Enter, Seven Exit in British Government’s Ad Shop Roster

06 September 2001

COI Communications, the administrative interface between the British government and its official advertising and marketing agencies, has appointed six newcomers to its roster – estimated annual adspend $300 million.

The victors in the game of agency musical chairs - played every three to five years - are Fallon Worldwide, Miles Calcraft, Mother, Mustoe Merriman Levy, Publicis and Walsh Trott Chick Smith.

Caught chairless when the music stopped were Bates UK, CDP, Cogent, Golley Slater, The Leith Agency, TBWA Worldwide and one unnamed agency – although the COI declined to confirm the identities of those culled.

During 2000 the COI was responsible for managing over ninety national campaigns on the government’s behalf, among them armed forces recruitment, anti-smoking, car crime and benefit fraud drives.

News source: AdAge Global