Sirius Accelerates with DaimlerChrysler

03 November 2005

US satellite radio company Sirius says it is extending its exclusive relationship with car giant Daimler Chrysler.

The deal, which includes all Chrysler and Mercedes-Benz vehicles as well as Freightliner trucks, ensures that the automaker fits Sirius radios until September 1, 2012.

The New York-headquartered broadcaster hopes the deal will add around 75,000 subscribers to its pay-radio service, which currently boasts 2.2 million customers.

Says Sirius ceo Mel Karmazin: "DaimlerChrysler has been a long-standing supporter of Sirius since we began broadcasting, and we share the same commitment to provide a quality experience."

Data sourced from Seattle Post-Intelligencer (USA); additional content by WARC staff