Simon Sues Accountants in McDonald’s Promo Scam

24 April 2002

Simon Marketing – the promotional management shop at the centre of the McDonald’s defrauding row – is suing three accounting firms over the scam, according to parent Simon Worldwide.

In the lawsuit, filed in Los Angeles Superior Court, the company accuses KPMG, PricewaterhouseCoopers and Ernst & Young of failing in their agreement to supervise the distribution of the fast food giant’s Monopoly game pieces, each worth $1 million, allowing some to be misappropriated by a former Simon employee.

The plaintiff is claiming undisclosed damages to cover (among others), loss of reputation, lost income, lost goodwill and lost interest

Earlier this month, Jerome P Jacobson, ex-director of security at Simon Marketing, pleaded guilty to charges of a $24 million (€27.36m; £16.75m) conspiracy and mail fraud connected with the promotional games the shop ran for McDonald’s.

PwC resigned as Simon Worldwide’s accountant on April 17.

Data sourced from: New York Times; additional content by WARC staff