Meanwhile global media giant Viacom has announced a partnership with Beijing Television to produce Chinese language shows for home-based and worldwide viewers.
American TV satellite company EchoStar Communications has begun beaming eleven Chinese channels to viewers in the US. The Great Wall satellite TV platform includes six Chinese Central Television channels, plus Hunan and Phoenix TV.
The move is similar to a deal struck with Shanghai Media Group earlier this year to make children's programmes in Chinese.
Data sourced from People's Daily Online; AdAge Global; additional content by WARC staff