Seven in Telefonica Shoot-Out

05 October 2001

Seven shortlisted agencies are competing for the glittering prize (value unstated) of the corporate advertising account of Madrid-headquartered telecommunications titan Telefonica.

In the arena are Young & Rubicam’ local unit AdHoc, DDB Worldwide, Euro RSCG Worldwide, Grey Worldwide, McCann-Erickson Worldwide, Ogilvy & Mather Worldwide, and Publicis Groupe.

Telefonica is not only a major presence in Spain, where it is one of the nation’s largest ad accounts, but also in Latin America.

News source: AdAge Global