Sara Lee Calls Creative Review for Hanes Brand

01 May 2001

Incumbent of nearly twenty years Mullen/LHC, part of Interpublic, faces a review of its Sara Lee Branded Apparel creative business, billing between $10 million and $15m.

The brands up for grabs are the Hanes and Hanes Her Way apparel lines, for which the Winston-Salem based agency faces opposition from other Sara Lee roster shops – among them Bcom3’s Leo Burnett USA in Chicago and Temerlin McClain in Irving, Texas, a True North unit.

According to Sara Lee spoke Peggy Carter, the review is intended "to assure ourselves we have the best creative possible".

News source: New York Times