Sanyo Revamps Sales Strategy

26 October 2006

OSAKA, Japan: Sanyo Electric Company is restructuring its sales and marketing operations. This follows the firm's melding on October 1 of Sanyo Consumer Marketing with its office equipment division Sanyo Commercial Sales and audio-visual unit Sanyo Electric System Solutions.

The restructuring underpin that strategy and Sanyo expects the integration to improve efficiency and reduce costs of its 2,600 sales staff.

Sales strategy will no longer be differentiated by industrial equipment and home appliance sales. Instead, sales sections will be responsible for specific products such as air conditioners, washing machines and driers, and refrigerators and freezers.

Data sourced from Asahi Shimbun Online; additional content by WARC staff