Sale Brews for UK Tea Brand

29 June 2005

One of the UK's best known brands, Typhoo Tea, is up for sale.

Owner Premier Foods, based in Hertfordshire, could raise around £100 million ($182m; €150m) to build its portfolio of market-leading, typically English brands. These currently include Brit icons Branston Pickle and Ambrosia Creamed Rice.

The venerable Typhoo, a leading product for more than a century, is the third biggest tea brand in the UK, behind PG Tips and Tetley.

Premier Foods has made a number of acquisitions since it was floated last year. These include Bird's Custard and Angel Delight from Kraft Foods, and the maker of meat alternative Quorn. The company is also rumored to be interested in purchasing savoury spread Marmite from Unilever.

Data sourced from; additional content by WARC staff