Saatchi Brothers in New Venture to Buy Minibrands

05 August 2002

Maurice and Charles Saatchi – enfants terrible of the global ad scene back in the early 70s – have launched a new venture, SaatchInvest with the aim of acquiring smaller non-core brands of which the multinationals are currently divesting themselves at the speed of sound.

Also involved in the venture, according to documents lodged with Britain's official registrar Companies House, are longtime Saatchi agency lieutenants David Kershaw (current chairman of the UK Advertising Association), William Muirhead and Jeremy Sinclair.

At the helm of SaatchInvest is managing director Andrew Leek, known for his previous involvement in the unsuccessful attempt by private equity group Alchemy Partners to buy Rover Cars.

According to one newspaper report, the Saatchi bandwagon is already rolling and in discussion with H J Heinz regarding the acquisition of two minor nutritional brands. There is also evidence in the public domain that SaatchInvest is targeting nutritional drink Complan and fitness product Casilan.

Data sourced from:; additional content by WARC staff