27 June 2000

Today sees the launch of Sky News Active, an interactive satellite news channel from BSkyB that enables viewers to select the stories and information they want by pressing a red button on their remote handsets.

The transmissions feature mini-screens from which viewers can select constantly updated additional news, weather reports, financial information and showbiz trivia. They also provide detailed coverage of breaking new stories and allow viewers to download press conferences and news clips. A ‘tickertape’ provides breaking news updates.

Boasts head of Sky News Nick Pollard: "Active is another powerful tool in Sky News' armoury along with our 24-hour channel, news online and radio service. It gives viewers far greater choice over how and when they receive their news, sport, business, weather and showbiz information."

News Source: CampaignLive (UK)