Robertson Takes the Helm at BBDO North America

25 January 2001

Six days is a long time in advertising.

Just six days after London-based Abbott Mead Vickers BBDO chief executive Andrew Robertson posed the rhetorical question, “Am I going to New York to replace anybody? The answer is no" [WAMN: 19-Jan-01], he was appointed president and chief executive of BBDO North America.

The appointment means that Omnicom has to all intent and purpose handed the future of its BBDO global network to a brace of Brits. Working alongside Robertson in a mirror role covering Europe, Africa and the Middle East is his colleague and coach of many years, Michael Baulk.

Says Baulk, to whom Robertson formerly reported: "My partnership with Andrew has been the longest and closest I've had in the business. I'll miss him as a partner and a mate but I'm looking forward to working closely with him in his new role."

If Robertson makes a success of the US assignment, he is hotly tipped as successor to the BBDO crown. According to an insider: “He would be the outstanding candidate to succeed Alan Rosenshine [worldwide chairman] - but that's still several years away."

News Source: CampaignLive (UK)