Rising Ad Revenues Nudge FT Further Into the Black

02 August 2006

The Financial Times, for long the Pearson group's floundering flagship, consolidated its return to the black in the second half of the current fiscal.

An 11% increase in ad income generated a profit of £5 million ($9.34m; €7.32m) on revenue of £119m during the first half of 2006. This compares with a loss of £2m in the year-ago period.

Online advertising grew by more than 20%, a level matched by the performance of financial and luxury goods advertising across the group. The online edition's subscribers now total 86,000, eleven per cent growth year-on-year.

This compares with circulation growth of 4.7% for the print edition whose circulation now totals 446,786. Pearson management has recently announced plans to step up integration of the FT's print and online editorial teams.

Data sourced from BrandRepublic (UK); additional content by WARC staff