Rise in Canadian Marketing Budgets

01 June 2004

NTC Research reports a promising increase in Canadian marketing expenditure intentions.

Modelled on the UK's Bellwether Report, 270 top marketing executives were sampled to provide the data for a new quarterly publication, the Canadian Survey of Marketing Budgets.

This shows a predicted year-on-year rise of 39% in the marketing budgets of dominant Canadian businesses; while 23% of these have already registered an increase in Q1.

Internet ad spend is set to enjoy the biggest percentage increase, accompanied by a moderate rise in direct marketing, sales promotion and other activities. Media expenditure, however, is forecast to experience only weak gains.

Data sourced from: AdAge.com; additional content by WARC staff