Four finalists will slug it out for Revlon’s $100 million advertising account following the closure of the company’s in-house agency Tarlow Advertising.
Although a number of Tarlow's former functions have passed to Revlon’s marketing department, advertising has been put up for grabs. Among the four surviving contestants are Kirshenbaum Bond & Partners and Laspata/DeCaro, both of which have recently handled one-off assignments from the client.
A decision is expected in February 2001.
News source: Advertising Age - Daily Deadline