Report Misleading Financial Ads, Britons Told

09 January 2003

Britain’s Financial Services Authority is calling on consumers to report misleading advertisements.

The regulator plans to keep a close eye on the promotion of investment products in the run-up to the end of the tax year (the peak period for financial advertising), but admits it requires help from consumers to clamp down on malpractice.

“If you spot something you think is misleading, we'd like to hear from you,” declared FSA consumer director Anna Bradley. “Don't assume that we've already seen it – it's impossible for us to monitor all the adverts and marketing material that is produced. Your feedback will help us protect you.”

The FSA requires that ads be of a “clear, fair and not misleading standard”. Companies breaking this rule can be named and shamed or fined.

Data sourced from: BBC Online Business News (UK); additional content by WARC staff