Reebok Serves Williams with £27m Deal

02 January 2001

Tennis star Venus Williams gained a generous Christmas present when she signed an endorsement deal with sportswear company Reebok rumoured to be worth £27 million, the highest-ever deal for a female athlete.

The US Open and Wimbledon champion, who has endorsed Reebok since 1995, will appear in a TV ad this month. She will also help design a range of tennis and fashion clothing, scheduled for launch in 2002.

News Source: CampaignLive (UK) [22-Dec-00]