Reebok Names Global Marketing Chief

01 April 2008

CANTON, Massachusetts: Struggling athletics brand Reebok has appointed Matt O'Toole (pictured) to the recently vacated role of chief marketing officer.

The current president of Reebok North America replaces Uli Becker who was promoted to president/ceo of the Adidas-owned brand.

Says Becker: "Matt was appointed to lead our US organisation on the strength of his exceptional track record in building Reebok-CCM Hockey's brand and business, as well as his outstanding strategic marketing expertise.

"These are the skills that make him a natural choice for the role of CMO."

Data sourced from; additional content by WARC staff