Recovery Continues for US Radio Advertising

20 January 2003

New figures from America’s Radio Advertising Bureau show that spend on the medium continued its upward trend in November, the ninth month in a row ad revenues have risen.

Combined local and national spend jumped 10% year-on-year, the third consecutive double-digit monthly uplift after increases of 13% in October and 17% in September.

National ad sales led the way with a 23% surge, while local revenues were up 7%. Over the first eleven months of last year, total revenues increased 6% over the same period in 2001.

Data sourced from: Radio Advertising Bureau; additional content by WARC staff