Recession Lags Consumer, Brand and Media Matters for Media-Owners

30 December 2008

Media-owners, albeit themselves victims of the western world's recession, accord it lesser priority than many agencies and clientside companies.

As measured by downloads from over the past year, media owners' top ten issues were not dominated by the economy.

Despite which, Different Approaches to Recession, Advertising and Marketing was the article most frequently downloaded by media-owners; and Cutting Adspend in a Recession Delays Recovery came in at number three.

Publishers of all varieties were equally concerned with issues of customer engagement (Measures of Engagement: Volume II) and understanding how consumers behave in a downturn.

Other matters of importance were retail branding, optimizing outdoor advertising and Ofcom's report on the UK Communications Market.

Data sourced from World Advertising Research Center (