Raised Adspend Pays Dividends At Allied Domecq

01 November 2002

Drinks giant Allied Domecq is attributing a jump in interim profits to a major increase in its marketing spend.

The group posted pre-tax profits of £571 million ($890m; £903m) for its fiscal first half, following a one-third rise in spend to £443m. Seven of its core brands reported growth.

Its latest campaign is the £20m European launch of cream liqueur Tia Lusso, with a new push for Kahlua on the way.

Data sourced from: BrandRepublic (UK); additional content by WARC staff