Drinks giant Allied Domecq is attributing a jump in interim profits to a major increase in its marketing spend.
The group posted pre-tax profits of £571 million ($890m; £903m) for its fiscal first half, following a one-third rise in spend to £443m. Seven of its core brands reported growth.
Its latest campaign is the £20m European launch of cream liqueur Tia Lusso, with a new push for Kahlua on the way.
Data sourced from: BrandRepublic (UK); additional content by WARC staff